July 2, 2009
American Cinema Editors (ACE) today announced that the ACE Board of Directors has recognized Avid Media Composer software with the Board’s first-ever “ACE Technical Excellence Award.” The honorary award will be presented to Avid at the 60th Annual ACE Eddie Awards in February 2010.
“Editors know that the art of filmmaking is as much about storytelling as it is sharing a mutually-beneficial dialogue with other members in the industry. Avid shares our passion and vision for nurturing the motion picture community and the integral role that editors play in bringing entertainment to life,” said ACE President Randy Roberts, ACE. “One of Avid’s unique characteristics is the fact that many of its employees are also experienced artists themselves, and so like us, they are obsessive about solving real challenges that actually make a difference in the editing room. We appreciate the company’s ongoing commitment to talk with us and to understand how we want to improve the way we tell stories. The Board is pleased to distinguish Avid — and Media Composer – with this first-ever mark of distinction.”
ACE Board member and Technology Committee Chair, Harry B. Miller III, ACE, added, “Avid has improved and adapted its editing software and hardware beyond any competitor to meet the creative and practical needs of busy television and motion picture editors. This includes creating a complete picture workflow with Media Composer to Symphony and Avid DS; a post production sound workflow from Media Composer to Pro Tools to the mix stage; FilmScribe, which translates an edited movie into its finished product; ScriptSync which is a unique tool linking a script with film dailies; Avid FX; AudioSuite; the best collaborative tools that link multiple editors on a single project; and the continually improving, most user friendly, and adaptable interface in the industry.”
“We’re honored to receive this recognition from ACE, whose members are among the best storytellers in the business, and never cease to amaze audiences with some of the most watched and most loved media in the world,” said Kirk Arnold, EVP Customer Operations at Avid. “One of our long-standing principles is to deliver products and solutions that help our customers achieve their creative vision, however they define it. We are proud of our close relationship with ACE and will continue striving to earn the ongoing trust and support of this important community.”
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